Cheese Cake Factory Decor
Few people have achieved in their lifetimes what the Overtons accomplished during theirs. With a great deal of courage and determination, Oscar and Evelyn Overton realized their dream – to own a successful business. Evelyn, known as an excellent cook, created her original cheesecake recipe that everyone loved. By the late 1940’s, she opened a small cheesecake shop in Detroit. In order to raise her two small children, David and Renee, Evelyn chose to put off her dream and gave up the shop. She moved her baking to a kitchen in her basement and continued to supply cakes to several of the best local restaurants.
In 1972, with their children grown, Evelyn and Oscar, now in their early 50’s, decided to move their cheesecake business to Los Angeles. With the last of their savings, they opened a 700 square foot store, “The Cheesecake Factory”. Those early years were extremely lean and sometimes very difficult. Evelyn and Oscar often worked 18-hour days. Evelyn baked and managed the office while Oscar concentrated on selling the cakes and building new accounts. 1975 marked the beginning of the most creative and productive period of their business endeavors. With their new and improved bakery, Evelyn created over 20 varieties of her delicious cheesecakes and other fantastic desserts, which were sold to hundreds of wholesale accounts. Oscar purchased delivery trucks, hired drivers, expanded their cheesecake distribution from Santa Barbara to San Diego and developed additional out-of-state customers. Their tireless efforts, commitment to quality and innovative product development, laid the foundation for The Cheesecake Factory’s future success.
In 1978, their son David founded The Cheesecake Factory restaurant in Beverly Hills, California. With little knowledge of how to run a full scale restaurant, but having the knowledge of what makes a dining experience great, David set out to offer their guests an experience they wouldn’t soon forget – inventive menu selections with generous portions, all made fresh with quality ingredients and served in a warm and casually comfortable setting. 30 years later with close to 150 locations, the success of The Cheesecake Factory has even surpassed the Overtons’ wildest dreams making The Cheesecake Factory a great American success story.
In addition to great food, The Cheese Cake factory is known for its elaborat décor. Displaying vivid hand painted murals and artwork. Each unique restaurant abounds with vibrant colors and textures. Roderick Treece worked closely with designer, Rick Mac Cormack to create dramatic faux painted wall finishes and hand painted decorative art.